Revolutionizing the
fertility journey

For those who hope for a child,
аnd for those who help them make it a reality

About Us

AiVF is a medical technology company empowering clinics with Fertility Intelligence™ anytime, anywhere.

Founded and led by world-leading Reproductive Medicine experts, our proprietary AI platform is based on science, backed by research and driven by real-world clinical use to optimize the fertility journey.

AiVF is empowering a new generation of fertility clinics.

The Team

Daniella Gilboa

Co-founder and CEO

Prof. Daniel Seidman

Co-founder and Chief Medical Officer

Prof. Dan Ariely

Chief Behavioral Officer

Ido Hershkovitz

VP Product and Regulation

Amir Lewkowicz

Chief Commercial Officer

Amir Sarig

Chief Financial Officer

Ron Maor

CTO

Zeev Bomzon

VP R&D

Pam Schwartz

VP Marketing

Maya Kaplan Atrakchi

VP Operations & Legal

Lior Naim Alon

Head of Software

Yishay Tauber

Head of AI

Maya Shapiro

Research Manager

Roy Gross

Product Manager

Odelia Yechiel

Data Architect

Tal Weiner

QA/RA Manager

Ilan Bowen

Senior DevOps engineer

Ron Amir

AI Researcher

Michal Shelef

Embryologist

Tamar Schwartz

Embryologist

Noa Shachen Tov

HR Manager

Nitai Binstock

Jr. Software Developer

Daniel Cohen

Product Manager

Yuval Amar

Data Engineer

Yael Mohaban

Data Engineer

Scientific Advisory Board

Prof. Barry Behr

Stanford University

Dr. Nikica Zaninovic

Cornell Weill Medicine

Dr. Marcos Meseguer

IVI Valencia

Prof. Lee Shulman

Northwestern University/RGI

Dr. Colin Howles

Founder and Executive Vice President Scientific Affairs

EMA

EMA™ is a SAAS platform which uses proven artificial intelligence (AI) technology to assist embryo evaluation and support operational efficiencies in IVF clinics. Our AI was trained on the largest, most diverse data sets in collaboration with leading healthcare institutions across the US, Europe and Asia.

Our multidisciplinary team of physicians, embryologists, data scientists and experts in computer vision, machine learning and AI are focused on bringing data-driven processes to all phases of the fertility journey.

What EMA Provides

Objective and accurate analyses of embryo quality

Automated, data-driven insights to assist clinicians, IVF lab managers and embryologists

Digital workflows

Secure, remote connectivity with support for Android and iOS

EMA received CE mark and complies with ISO 13485 medical device standards to provide the highest standard of safety, security, and transparency. If you are interested in seeing a demo of EMA – Please fill out this form.

If you have a question or are interested in learning more about AI-powered IVF, please fill in this form with your contact details so that we can respond.