Transforming the fertility journey

For every individual who hopes for a child, аnd for those who help them make it a reality

About Us

AIVF is a reproductive technology company transforming the fertility journey. The company was founded by fertility experts for fertility experts.

Our proprietary AI software platform is based on scientific research and driven by real-world clinical use to help fertility clinics optimize IVF processes and outcomes for individuals seeking assisted reproductive technology to build their families.

AIVF is empowering a new generation of tech-enabled fertility clinics.

The Team

Daniella Gilboa

Co-founder and CEO

Prof. Daniel Seidman

Co-founder and Chief Medical Officer

Prof. Dan Ariely

Chief Behavioral Officer

Jason Krebs

Chief Business Officer

Amir Sarig

Chief Financial Officer

Maya Kaplan Atrakchi

VP Operations & Legal

Ron Maor

CTO

Eyal Ohayon

VP Engineering

Pam Schwartz

VP Marketing

Scientific Advisory Board

Prof. Barry Behr

Stanford University

Dr. Nikica Zaninovic

Cornell Weill Medicine

Dr. Marcos Meseguer

IVI Valencia

Prof. Lee Shulman

Northwestern University/RGI

Dr. Colin Howles

Founder and Executive Vice President Scientific Affairs

EMA Software Platform for Clinics

EMA™ is a SaaS platform which uses artificial intelligence (AI) to assist embryo evaluation and support operational efficiencies in IVF clinics.

Embryo evaluation is performed by trained scientists, known as clinical embryologists, in the IVF lab. The EMA platform acts as the Fertility Operating System, providing automated and objective insights to augment the embryologist in embryo evaluation.

What EMA Delivers