Revolutionizing the
fertility journey

For those who hope for a child,
аnd for those who help them make it a reality

About Us

AiVF is a medical technology company empowering clinics with Fertility Intelligence™ anytime, anywhere.

Founded and led by world-leading Reproductive Medicine experts, our proprietary AI platform is based on science, backed by research and driven by real-world clinical use to optimize the fertility journey.

AiVF is empowering a new generation of fertility clinics.

The Team

Daniella Gilboa
Co-founder and CEO
Prof. Daniel Seidman
Co-founder and Chief Medical Officer
Prof. Dan Ariely
Chief Behavioral Officer
Ido Hershkovitz
VP Product and Regulation
Amir Lewkowicz
Chief Commercial Officer
Amir Sarig
Chief Financial Officer
Ron Maor
Zeev Bomzon
Pam Schwartz
VP Marketing
Maya Kaplan Atrakchi
VP Operations & Legal
Lior Naim Alon
Head of Software
Yishay Tauber
Head of AI
Maya Shapiro
Research Manager
Roy Gross
Product Manager
Odelia Yechiel
Data Architect
Tal Weiner
QA/RA Manager
Ilan Bowen
Senior DevOps engineer
Ron Amir
AI Researcher
Michal Shelef
Tamar Schwartz
Noa Shachen Tov
HR Manager
Nitai Binstock
Jr. Software Developer
Daniel Cohen
Product Manager
Yuval Amar
Data Engineer
Yael Mohaban
Data Engineer

Scientific Advisory Board

Prof. Barry Behr
Prof. Barry Behr
Stanford University
Dr. Nikica Zaninovic
Dr. Nikica Zaninovic
Cornell Weill Medicine
Dr. Marcos Meseguer
Dr. Marcos Meseguer
IVI Valencia
Prof. Lee Shulman
Prof. Lee Shulman
Northwestern University/RGI
Dr. Colin Howles
Dr. Colin Howles
Founder and Executive Vice President Scientific Affairs


EMA™ is a SAAS platform which uses proven artificial intelligence (AI) technology to assist embryo evaluation and support operational efficiencies in IVF clinics. Our AI was trained on the largest, most diverse data sets in collaboration with leading healthcare institutions across the US, Europe and Asia.

Our multidisciplinary team of physicians, embryologists, data scientists and experts in computer vision, machine learning and AI are focused on bringing data-driven processes to all phases of the fertility journey.

What EMA Provides

EMA received CE mark and complies with ISO 13485 medical device standards to provide the highest standard of safety, security, and transparency. If you are interested in seeing a demo of EMA – Please fill out this form.

Contact Us

If you have a question or are interested in learning more about AI-powered IVF, please fill in this form with your contact details so that we can respond.

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